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Flash Goddess
SPOTLIGHT
August, 2005
Donna Leishman
Donna Leishman
Deviant: The Possession of Christian Shaw
Deviant: The Possession of Christian Shaw


Deviant: The Possession of Christian Shaw
Deviant: The Possession of Christian Shaw


RedRidingHood
RedRidingHood


RedRidingHood
RedRidingHood



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Donna Leishman

This month’s spotlight interview is Dr. Donna Leishman. Born, living and working in Scotland, Donna has worked in the US and the UK. Her personal works include RedRidingHood and Deviant: The Possession of Christian Shaw. These pieces and others can be found at her web site. Donna supports the new media design community through being Course Director for the BA (Hons) in Illustration at Duncan of Jordanstone College of Art in Dundee, Scotland, speaking engagements such as FlashInTheCan and agreeing to share her insight with us. Thank you Donna for a great interview.
For those who have not visited your site - can you describe a bit about your background and education? What are you currently doing?
I am 29, I was born, live and work in Scotland. I’ve done stints as a designer for Bullseyeart (NYC), BlackID (UK) and freelanced for Itsnotrocketscience and Flamjam. I was formally trained as a non-digital Illustrator and Printmaker and after a spell working in newmedia I returned to education to complete a Masters in Design (resulting in my RedRidingHood project), and from there on in continued my academic pursues to finally gain a Doctor of Philosophy in 2004. These days as well as my own research and work - I’m currently Course Director for the BA (Hons) in Illustration at Duncan of Jordanstone College of Art in Dundee, Scotland.
How did you start working with Flash and New Media?
Around 1998 when I was learning how to code in HTML and publish online I started a training placement and subsequent job at BlackID, which back then was a real creative newmedia hub in Scotland. It was there that I was introduced to Flash and Director – the former being the tool for me!
Do you have a favorite program or medium to work with and why?
It has to be Flash, these days I do almost all of the drawing and artwork directly within the package itself, I do the animation and coding for all my interactivity within Flash. The only external ingredient being the audio.
Do you have a favorite project so far? If so, which one and why?
It would have to be Deviant: The Possession of Christian Shaw (2004).
It represents the core of my PhD research – and a lot of sweat went into that! In terms of the volume of drawing and detailing – visual styling and sheer concentration this project is by far the most sophisticated. It is also based on a real narrative / tragic event – this gives it special ethical relationship to me.
What inspires you? Motivates you? What is your driving force?
History and culture are continuous sources of motivation and are normally inspirations for projects. As is the (in terms of total out there) small bank of literature, art and film dealing with archetypes and in particular the role of women. In terms of being driven my goals are to create experiences and narratives that are different from the ‘norm’, that challenge the audience to participate to engage emotionally with often difficult subjects.
Who are your favorite designers, artists, web sites, books?
http://www.jordinisip.com/ - NYC Illustrator
http://hossgifford.com - Scots, Friend, Artist & Developer
http://www.graphicalhouse.com/ - Scots, Friends and designers.
http://www.crankbunny.com/ - NYC, Friend, Artist & animator.
http://www.goultralightsgo.com/ - Esp. the early sex slave series.
The dark prince - Nick Cave and princess - Angela Carter.
To name but a few.
It seems like you've done an incredible variety of things. Is there anything that you'd like to try but haven't gotten around to yet?
I’d like to work with physical interactivity and installation – creating an offline tactile narrative environment in a contemporary gallery space.
Looking back, what do you think was the most valuable experience you've had?
Putting my young-self out there working for companies such as BlackID and Bullseyeart in NYC. Both involved steep learning curves and both exposed me to full blooded live and die for it creatives.
What would you advise aspiring designers to try to experience or include in their education (other than the traditional academic pursuits)?
I would suggest maintain a broad spectrum of interests, when working in newmedia it’s cannibalistic to only look at newmedia, the broader your net the more unique your work will. Look at and talk with fine artists, musicians, writers, chefs, plumbers - everything!
Your work is amazing as are your credentials and I'm sure you are no way near thinking of being done yet - what do you hope your legacy will be?
A woman who made me think.
What do you feel about being referred to as a "pioneer"?
I’m not sure I have? Have I?
If so - I see myself as part of a point/ a group in history whose goal was to be pioneering. To challenge the conventions established by mass media to create artwork that utilised Internet technologies and methods of free global distribution.
Do you think that there is a difference between male and female designers?
Hard question, and one that I’ve discussed often – I’d say yes there’s a difference in the newmedia design context.
How so? If so, what has been the impact on you as a designer and artist?
Women are less likely to blindly follow aesthetic and content fashions, I tend to see women as having a more individual voice. However at the top of their game I see equality (note HiRes! & Futurefarmers) where the differences disappear. In the early days of creating work the ubiquitous male visual style and ideas definitely fuelled my desire to create something else something more.
Do you view your work as a voice for women? If so, what would you like for people to hear?
I don’t regard my work being specifically aimed at women – or indeed speaking only to woman. I hope the issues tackled are global. However given that the key protagonists are female (and often young girls), and created by a female there is a female perspective to be explored, one that I hope is done with depth – and with robustness.
What's next for you? Any plans that you can share? Any final thoughts or things you'd like to let everyone know about?
The biggest plan is to have a baby early September 2005. I’m also working on a print piece for IAMSTATIC, and developing new projects for next year.

Some parting advice for your readers: don’t be shy! Put your work out there – everyone’s could always be ‘better’, but that’s what you address in your next project. Also don’t be shy in terms of physically getting out there – go meet the men (and women) have a beer and beat them at arm wrestling! I’ve found a lot of support and contacts come from leaving the sanctuary of your workspace and being opinionated.

Interviewed by Claudia Snell
Claudia Snell is a new media designer living and working in Worcester, MA. With five years of professional experience, she considers Flash to be the most exciting technology she gets to work with. She is the founder/manager of the Worcester Macromedia User Group, works as a contractor and occasionally on special projects as a freelancer. Her work can be found at www.claudiasnell.com.


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